You know those moments when you’re about to follow up with a client — but somehow end up refilling your coffee, organizing your inbox, or suddenly deciding your CRM color palette needs an update?

Yeah… we’ve all been there.

Avoidance can disguise itself as “productive busyness.” We tell ourselves we’re preparing, researching, or “waiting for the right moment.” But the truth is, none of that moves the needle. The call you didn’t make, the message you didn’t send — those are the real missed opportunities.

Why We Avoid the Simple Stuff

Following up isn’t hard. What’s hard is getting ourselves to do it.

For many agents, it’s not laziness — it’s overthinking. We want to sound authentic, helpful, or perfectly timed, so we wait. Then a day turns into a week, and suddenly that friendly “just checking in” feels awkward.

Here’s the kicker: clients don’t remember the perfect words. They remember that you cared enough to reach out.

A Simple Fix: The 5-Minute Rule

The next time someone crosses your mind — a past client, a lead, or even a neighbor — take five minutes right then and reach out. Send a quick text, DM, or voice note. Don’t overthink it, don’t script it — just connect.

Momentum beats motivation every single time. Once you take that first small step, avoidance loses its grip, and consistency starts to build itself.

The Takeaway

Your business doesn’t grow from spreadsheets or social scrolls — it grows from conversations.

So, next time avoidance shows up in a shiny disguise, remember: connection takes five minutes, not perfection.